After a lot of hard thinking I’ve decided to write my dissertation on Design governance and how it affects the world
I’m interested in the way the world works: systems, structures, interventions and consequences and how everyday decisions can, and do, impact on our lives and the lives of others. Designers play a major role in the world we live in. From fashion to architecture, to television, communication devices, transportation, medical technology and devices that keep us alive, keep us warm, keep our food fresh and our water clean — designers shape the world around us.
The designer’s role, fundamentally, is to find a solution to a problem or to fulfill a need. In finding that solution there is a process of decision making and, subsequently, implementing those decisions. That process is governance.
Should designers take responsibility for the governance of artifacts and systems they create and if not, with whom does the responsibility lie? Is it with manufacturers, markets, or consumers? Where does the responsibility begin and where, and with whom does it end?
I will be investigating the types of governance that exists in design, design technology and designed systems, and how that governance determines what products and systems become available to us, their usage and how much value is put on the end user.
I will look at several types of national governance and investigate whether there are similarities within design governance:
Democracy:
Power of the people for the people: Where people have the power of choice. If enough people (usually the majority) choose, then the idea goes forward. This is about balance and economics. With enough people choosing, a design or an idea has a life within a specific community. If there are not enough ‘voters’ then the idea is shelved until it is economically (or otherwise) viable.
Power by the people for the people: Where users tinker with the original design to make it better for other users. Everyone has the ability to have a say in the process and because all ideas are welcome the process never ends. The idea is always a work in progress. This is the ethos behind open source.
As a sub-strand, Meritocracy: Where success is rewarded. Within this system people have the opportunity to ‘better oneself’. Work hard enough and you will succeed. This system doesn’t truly exist as a form of national governance although it is common in corporations and governments.
Dictatorship:
Where people are dominated by one absolute power: Dictatorships can be benign. This is a top down system. The leadership is all powerful in this system. Within dictatorship it is a given that, while there may be other options, the ones that are given are the ones that will be used. The ‘beneficiaries’ of this system have no choice in the matter.
Oligarchy:
Where people are governed by an elite class: Within this system governance is determined by those who are fit to rule. Within national governance this might be an accident of birth, however, in the design world it would be qualifications, experience, connections or the ability to sell oneself.
I will divide the work into four chapters…
Chapter 1: Needs and Wants:
In this chapter I will be examining how design fulfills needs. When are decisions made? What processes are used, and who is in that decision making process? Where is the end-user in the design process?
Chapter 2: Media and Markets
I will be looking into the way markets have a hand in design governance. Whereas the designer’s role is to fulfill a need, The Market’s role is to make money, preferably at a profit, and to seize an opportunity. Should there be moral implications to design governance? Who decides what products are placed in the market and when? Why don’t things work? And who is liable when they don’t. Do we really need what they are selling?
Chapter 3: Utilitarianism and Egalitarianism
What is high quality design? How useful are the things that are being designed? Who needs them and why can’t everyone have one?
Chapter 4: Citizen and Consumers
How is the end user valued in the design process? What is more important: the quality of the product or the quality of the result of the product? Today, Western consumers are inundated with choice and the trend is spreading throughout what was commonly called the developing world. Are people users, consumers, citizens? How does design governance define the end user?